Online Casino Software Provider NetEnt Joins Forces with Caesars, New Jersey
Net Entertainment is a pioneer in the world of online gambling. The company, which is based in Malta, Sweden, Gibraltar, and the Ukraine is now looking to branch out by establishing a presence within the United States. Always a frontrunner when it comes to industry trends, NetEnt (as they are commonly known) have signed an agreement to provide a suite of their multi-channel games to online casino giant, Caesars Interactive Entertainment (CIE) in New Jersey. Caesars announced on Thursday, June 25th, 2015 that the deal with NetEnt had been struck.
Caesars Casino currently operates as a fully licensed multi-platform online casino destination that is based within the state of New Jersey. The agreement will require NetEnt to supply desktop and mobile games from their large catalogue of casino software products. NetEnt’s biggest category of games is Video slots, which includes popular titles like Aliens, Gonzo’s Quest, Dracula, and Boom Brothers.
However, before the agreement can go into effect, NetEnt must first get approval for a gaming licence that will allow them to conduct business in New Jersey. This process is already underway and it’s clear that both CIE and NetEnt must be very confident that they will receive the necessary approval from the New Jersey Division of Gaming Enforcement (DGE), otherwise such a deal would never have been considered in the first place.
Online Gaming Executives Discuss the NetEnt/Caesars Deal
Bjorn Krantz, NetEnt America’s managing director, expressed this confidence while discussing this new deal: “I am confident that our games will be well-received by players, and that our efforts to provide [them] with the ultimate gaming experience will support CIE’s [growth] strategy.”
Further to this, Marco Ceccarelli, CIE’s senior vice president and CIO, added “the inclusion of NetEnt’s titles in our portfolio provides us with another opportunity to deliver superior value to our players.” Under this new agreement, online casino players residing New Jersey can now experience the kinds of games that their European counterparts have been enjoying for some time.
More about Online Gaming Software Provider, NetEnt
NetEnt is an established, world-renowned entity in the global i-gaming industry. They supply games to some of the world’s most popular online casinos, including Mr.Green Casino. Ever since the software giant established headquarters in Sweden back in 1996 their growth has been steady. Now, almost 20 years later, NetEnt has expanded their operations to include offices in Kiev, Gothenburg, Malta and Gibraltar. The company employs over 600 people across these locations.
NetEnt utilizes the latest technology, which allows them to provide stunning games with 3-D graphics, great audio and sensational animations. The games also offer several special features, inventive themes and compelling storylines. In 2010, they were the recipients of ‘the world’s most innovative’ award, presented at the EGR Awards in London, England.
NetEnt’s is also well known for progressive jackpot games, such as Mega Fortune, which gained a huge following after their record-breaking jackpot payouts in 2013 alone. Mega Fortune first set the record with a €11.7 million payout, and just months after, smashed the record with a €17.8 million player.